Who is a fleet customer?

The short answer to this question is.... just about everyone. Big corporations, small businesses and individuals can all benefit from purchasing their vehicles (company-owned and privately-owned) through our fleet department. We make it our business to save you, our clients, money.

The state of Toyota sales in the Post-Cash For Clunker era

Wow! What a hectic summer that was for us. The unpredictable Cash For Clunkers program has us and many of our clients running ragged. As with most government programs, nobody knew how the program actually worked. We didn't know, the consumer didn't know and the people in the government running the program most certainly didn't know.

We managed to sell a whole lot (actually about three car lots) full of vehicles. Our inventory got so low at one point that we were thinking about going on vacation. Of course, the first cars to go were the Prius, Corolla, Yaris, Camry, Camry Hybrid, Matrix, Scion xB, Scion xD, Scion tC, Rav4, Tacoma, Highlander, Highlander Hybrid and Sienna. We sold out of all of these models and we even got really low on the Tundra, 4Runner, Venza and Sequoia.

Now, it's back to business.

Our inventory levels are coming back up. We are still a little light on a couple of models, but overall we are in pretty good shape. The factory continues to support us with some great incentives: discounted interest rates, cash rebates and some amazing discounted 36 month leases.

Just arriving, the all-new 2010 4Runner. We are expecting the delivery of our first 2010 4Runner in the next several days.

Toyota has rolled out its Safety Connect service. This is a service which offers many similar features as General Motors' On-Star service. Currently, we are seeing it just on the 2010 Prius models which are equipped with the factory navigation system (included with the solar moonroof package). The service is complimentary for the first year.

Come in an check out our models in our 30-plus car indoor showroom--you'll be safe from the wind, the rain and the cold.

Our move is complete!

Well, at long last our move to our new home is complete. Our fleet offices are up on the second floor--the second set of windows from the right. The dealership is very impressive. We have a spacious showroom, a luxurious customer lounge, a retail parts area, drive-in service check-in, over 30 service bays, an indoor 30-plus vehicle showroom and a cafe / coffee bar. The cafe is aptly named, the onlyway cafe. The sandwiches are outstanding and the premium coffee is complimentary. WiFi is also free.

The other exciting news is that that the all-new 2010 Prius models have begun to arrive. We have received two and nearly 20 more already on their way to us--with many more to follow. The upgraded 1.8L 4-cylinder engine is a welcome addition--adding more power while achieving an average overall gas mileage rating of 50 mpg! The exterior has been modified to be slightly more aggressive looking and the interior has been entirely reworked--the steering wheel is now both tilt and telescopic, the gear shift selector has been repositioned, the driver's seat is now height-adjustable and the Prius now an EV only mode (along economy and power settings). Available options now include heated seats (included with the leather interior) and an optional solar moonroof (which powers an auxiliary fan to cool the interior of the Prius). Call or e-mail us today to arrange a tour of our new facility or to see any of our Toyota and Scion models.

If you've got the work, Toyota has the truck!

This is a little handbill that we put together to promote Toyota's new Work Package that is now available on the incoming 2010 Tundra models.  For real work, this is the right truck.  

The Work Package is available in both 2WD and 4WD models.  It is available on both 6-cylinder and V8 engines.  It is offered on both Regular Cab and Double Cab models.

With its easy to clean vinyl seats and rubber floors, along with the Tundra's exceptional functionality and performance standards this is the perfect work truck.

Please contact us today for additional information, fleet pricing and availability.

The Broadway Toyota Fleet Team

Bill Bork

(503) 284-1105, ext. 266

(503) 803-8564 cell

billb@broadwaytoyota.com

Jerry Rousselle

(503) 284-1105, ext. 226

(503) 709-4570 cell

fleet@broadwaytoyota.com

Gary Schnell

(503) 284-1105, ext. 267

(503)  267-8828 cell                          

garys@broadwaytoyota.com                                

                                                                                  

2010 Prius Pricing Has Been Announced

Today, Tuesday April 21, 2009, Toyota has released the base MSRP of the soon-to-be available 2010 Prius.

The 2010 Prius will have the following standard features:

• Larger, more efficient 1.8 liter engine

• EV, economy and power modes

• New Touch Tracer Display

• Driver door Smart Key w/push button start

• Enhanced multi-information display,

• Star Safety System (Vehicle Stability Control, Traction Control, Anti-lock Brakes, Electronic  Brake-force Distribution and Brake Assist)

• 4-wheel disc brakes

• Adjustable height adjustment for driver's seat

• Tilt/telescopic steering wheel

• Power windows

• Power door locks

• Power outside mirrors

• Electronic power steering

• Air conditioning

• AmFm/CD stereo w/ MP3/WMA playback capability, auxiliary audio mini-jack, 6 speakers &  satellite capability

• Cruise control

• 15" alloy wheels

• 60/40 split rear seat

• Aerodynamic multi-reflector projector-beam headlamps w/ auto-off

• Rear window electric defogger w/ timer and intermittent wiper

• Roof mounted XM Satellite® radio antenna & wiring harness

• High Solar Energy Absorbing (HSEA) glass

• Two 12-volt power outlets

• Tonneau cover

• Washer-linked variable intermittent windshield wipers

• Driver and front passenger advanced airbags, driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags

• Side impact airbags

• Front and rear energy-absorbing crumple zones

• Three-point front seatbelts w/ pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions

• Active headrests

• Child protector rear door locks

• Adjustable front seatbelt shoulder anchors

• Hill-start Assist Control (HAC)

• Engine immobilizer

Initially, the 2010 Prius will be available in four separate trim levels:

Prius II  (Model 1223) - Considered the standard/base model

Prius III (Model 1225) - Prius II equipment, plus JBL, Bluetooth & Satellite Radio

Prius IV (Model 1227) - Prius III equipment, plus leather, heated seats, 3-door Smart Key and more

Prius V  (Model 1229) - Prius IV equipment, plus 17" alloys, LED headlamps and foglamps 

In addition, the following additional options are being offered on the Prius (some of these are never-before-seen features in the midsize passenger vehicle segment):

• Solar Moonroof, which in addition to being a conventional moonroof, uses solar power to 

reduce the cabin air temperature when parked, and offers a remote air conditioning system

• Dynamic Radar Cruise Control that adapts the speed of the Prius to that of the car ahead

• Pre-Collision System that pre-tensions seatbelts and applies brakes if a collision is impending

• Lane Keep Assist, which utilizes a camera to measure lane lines and assists the driver with 

keeping the Prius in the lane

• Intelligent Parking Assist, which virtually parks the Prius for the driver

The optional navigation system which is available with the 2010 Prius is an all-new Gen 6 voice-activated touch screen system with XM NavTraffic® capability and music streaming via Bluetooth® wireless technology.  Also included is a backup camera.

At some later point during the 2010 model year, Toyota will introduce the more modestly equipped Prius I.  This Prius model will appeal to the most cost-conscious businesses and consumers.  The following features will be omitted from the Prius I:  cruise control, Touch Tracer Display, EV Mode, rear wiper, and other features to be announced closer to its launch.

A long rumored service will be introduced by Toyota in the fall of 2009.  It's Toyota's all-new telematics service, Safety Connect®.  This service will provide four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance.  Safety Connect® will be available by subscription with an included one-year trial subscription.  Pricing for this service will be announced closer to the service's launch date.

Now onto pricing for the 2010 Prius....

Prius I ......... $21,000.00

Prius II ......... $22,000.00

Prius III ........ $23,000.00

Prius IV ........ $25,800.00

Prius V .......... $27,270.00

 These prices do not include the factory's $750.00 charge for delivery, handling and destination.

Below are the available optional packages and their individual pricing.

Option Pkgs:              Prius II       Prius III        Prius IV       Prius V

MSRP $1800.00

Navigation Pkg              NA          Available      Available     Available

Voice-activated

touch screen DVD

navigational system

w/ JBL amfm/mp3

4-disc changer w/ 8

spkrs, integrated 

satellite radio cap, XM

NavTraffic capability,

hands-free phone cap

& music streaming via

Bluetooth wireless 

technology & integrated

backup camera

                                      Prius II      Prius III       Prius IV      Prius V

Solar Roof pkg                NA        Available      Available         NA

MSRP $3600.00

Includes navigation

package, plus power

tilt/slide moonroof

with solar-powered

ventilation system

and remote air 

conditioning system

                                       Prius II    Prius III     Prius IV      Prius V

Advanced Tech Pkg         NA             NA             NA         Available

MSRP  $4500.00

Included Nav Pkg plus,

dynamic radar cruise

control, pre-collision

system, lane-keep 

assist & intelligent

parking assist

Please contact our fleet team with any questions that you may have.

Jerry, Bill and Gary

(503) 284-1105, ext. 226

fleet@broadwaytoyota.com

www.broadwayfleet.com

Leasing: There is nothing to fear, but fear itself!

Leasing is not for everyone, but it might just be for you.

•  Leasing can allow you to afford the monthly payments on the vehicle you really want to be driving.  Apples to apples, the typical monthly lease payment is approximately 1/3 of what the monthly payment would be to purchase the vehicle.

•  Leasing can allow you to keep up with new technology by always being able to get a new vehicle every three years--without the danger of owing more money than what your vehicle is worth.  The automotive industry is headed into exciting territory.  Improved hybrids, functional electric vehicles and possibly hydrogen fuel cell-powered vehicles are all on the drawing boards.  Leasing allows you to keep up with the latest technology.

•  Leasing can protect you from a vehicle that drops dramatically in value while you're paying on it.  At the end of the lease, if the vehicle is worth less than what its residual value is, simply turn it in without owning anything.  If the vehicle is worth more than the residual value, you may sell it or trade it to pull out the equity or you may purchase the vehicle for the residual value.

•  Leasing can allow you to rid yourself of the negative equity you may have in your current vehicle in just three years--while still being able to afford a new vehicle.

•  Leasing allows you the opportunity to delay your decision to purchase the vehicle until three years--when you'll know the value of the vehicle and whether it is really the vehicle that you want to fully pay for and own outright.

•  Leasing lowers your "cost of ownership" by always having you in a vehicle which is under factory warranty and has you into a new vehicle before any expensive scheduled servicing is required.  Toyota's basic warranty is for 3 years or 36,000 miles, whichever comes first.  There truly isn't any major servicing required on a Toyota until after 60,000 miles.  By leasing, you'll be in your next new vehicle before you'll ever reach into your pocket for an expensive service visit.

Give our fleet team a call or drop us an e-mail to have us provide you with a detailed comparison between a lease and a purchase on your desired next new vehicle.

(503) 284-1105, ext. 226  

fleet@broadwaytoyota.com

Our big move is coming up soon

We should be in our new building in approximately 30 days or so.  Our new address will be 55 NE Broadway--just three blocks west from our current location.  This is the old Coliseum Ford (Lynn Kirby Ford before that and Dick Hannah Ford most recently).  We'll have a drive-in service department with over 35 service bays.  Our customer waiting lounge will be as luxurious as any in town--including an in-house cafe.  Across the street (to the west) we'll have an indoor showroom which will house more than 30 vehicles.  We should be able to have one of each of our models on display--indoors!  Be sure to check back often for an announcement of our Grand Opening.  For your Toyota and Scion vehicle needs be sure to visit us at www.broadwayfleet.com